Starting with a strong understanding of the brief and the client's needs is crucial. In this initial phase, I focus on defining project goals and conducting thorough research on competitors and target audiences. These insights are key to identifying the ideal balance in information architecture and the visual hierarchy of typography, color, composition, motion, and brand elements. I see this foundational work as essential for addressing business challenges and steering the design in the right direction.

Once the direction is established, I dive into blending my initial ideas and creating various design explorations to discover the most effective solution. My main focus is to design an experience that addresses the specific challenges users face while remaining aligned with the brand’s identity and needs, ensuring it is also user-friendly. To stay on the right track, I collaborate closely with stakeholders and users, actively seeking their feedback and insights to continually refine and evolve the design.

I understand that my role doesn’t end when the design is in Figma or the prototype stage; the real design shines through in the final product. I collaborate closely with developers to transform designs into fully functional apps and websites. I ensure that every aspect is pixel-perfect, paying attention to all details—from spacing and composition to typography, motion, and interactions. Additionally, I prioritize functionality across responsive devices, ensuring a seamless user experience no matter how the app or website is accessed.