INFO

A LITTLE ABOUT ME
Oh, hi 👋🏾. I'm Ari. Over the past 7+ years, I’ve designed consumer and enterprise products across fintech, SaaS, wellness, real estate, and more, working within everything from fast-paced agency environments to mature product organizations. Whether I’m leading a product end-to-end or joining an established team at any stage, I’m comfortable quickly understanding the context, finding where I can contribute most, and helping create an environment where good ideas can build on one another and the strongest solution can emerge.

If you’re working on something interesting and think my experience could be useful, I’d love to hear from you.
Across all of those experiences, I’ve developed a way of working that balances systems thinking with a strong visual design background. I’ve learned that the best solutions come from understanding the full context around a problem: people and their needs, the larger product system, the realities of the business, technical constraints, and the perspectives of the people building it. I carry that same level of consideration into the visual craft and attention to detail that make an experience feel intuitive and memorable. That combination helps me find better ways forward, whether that leads somewhere new or makes something familiar work remarkably well. The most satisfying outcome is when all of that complexity becomes invisible and the product simply feels natural to the person using it.
Capabilities

01   Strategy

02   Design

03  CRAFT & execution

Strong solutions start with understanding the full problem. I make sense of the people, systems, business realities, and constraints surrounding it, then turn research and ambiguity into a clear direction that gives the team something meaningful to design toward.

The best experiences bring structure and craft together. I shape flows, interactions, systems, and visual language into a cohesive experience, exploring broadly, testing and refining ideas, and bringing the strongest direction into focus.

Good design doesn’t stop at the design file. I think through how an experience behaves across screens, states, interactions, and edge cases, then collaborate closely with the people building it to make sure the quality and intent of the work carry through to what ships.

Product strategy
UX & UI
Responsive Design
Research & synthesis
Interaction design
Motion & interaction
Information architecture
Design systems
DESIGN QA
Systems thinking
Prototyping
ACCESSIBILITY
Analytics
Visual design

EXPERIENCE

EDUCATION

2017 – Present
FREELANCE
LEAD PRODUCT & WEB DESIGNER
Product design, digital experiences, and creative partnerships across industries.
2018
New york university
MS — Integrated Digital Media
Tandon School of Engineering
FOCUS - UI design / UX RESEARCH
2021 – 2024
METAMASK (CONSENSYS)
LEAD PRODUCT DESIGNER
Fintech · Crypto · Consumer products · Design systems
2016
Rutgers University
BFA — Graphic & Web Design
Mason Gross School of the Arts
FOCUS -  WEB & GRAPHIC DESIGN
2018 – 2019
SQUARESPACE
PRODUCT DESIGNER
Mobile · Website management · Consumer SaaS
Elsewhere
Outside of work, I’m usually somewhere between a canvas, a gallery, a good meal, an unnecessarily specific playlist, an indie film, and whatever gets me out of the city for a while.